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Beating the Personal Data Protection Act for Direct Selling Companies

How do direct marketing companies shift from defense to offense in the Personal Data Protection Act?

Beating the Personal Data Protection Act for Direct Selling Companies

The Personal Data Protection Act (hereinafter referred to as the “Personal Data Act”) has been in effect since October 1st of last year. Appropriately, from the past year, we can observe the issues regarding the Personal Data Act that have specifically impacted direct selling companies. After implementing and enforcing the Personal Data Act, the Fair Trade Commission announced on April 30th of this year that “multi-level marketing companies should provide secure personal data maintenance and, after business termination, process such data in accordance with regulations.”

The next focus, besides shielding against the Act, should be on how managers of direct selling companies can utilize the Personal Data Act to their advantage and enhance competitiveness.

Therefore, with extensive experience in the battle between direct selling companies and the Personal Data Act, Zhong Yin Law Firm and PricewaterhouseCoopers Management Consulting Co., Ltd. is jointly organizing a seminar to discuss in a timely approach the details of each of the eight strategies for direct selling companies to combat the Personal Data Act.

Time: November 21, 2013 (Thursday) 14:00 – 17:00
Location: Taipei San Want Hotel (Zhongxiao East Road, Section 4, Number 172, MRT Bannan Line Zhongxiao Dunhua Station Exit 4)
Host Organizer: Zhong Yin Law Firm
Co-host (sponsor): PricewaterhouseCoopers Management Consultants, Power Networking Monthly Magazine
– Zhong Yin Law Firm, 02-23771858 ext. 8888
– PricewaterhouseCoopers Management Consulting Co., Ltd., 02-27296666 ext. 23326
Fee: NTD $1,200 (includes curriculum, handouts, snacks and refreshments). Registration will remain open until spaces are filled. Space is limited; please register early.
Reader Discount: Power Networking Monthly readers receive a special discount; please contact the Customer Service Department directly at 02-23684498 ext. 839 or 836
Eight Strategies

for Direct Marketing Companies to Combat the Personal Data Act

Strategy I: Dealer Changeover
1. Do internal company changes cross any Personal Data Act lines?
2. What is the secret strategy in avoiding “gui wan pang qui” –business division takeover?

Strategy 2: Cross-Industry Marketing
1. Can other products be promoted to members?
2. How to avoid traps when exchanging client lists.

Strategy 3: Multinational Referral System
1. Does the Taiwan Personal Data Act apply when using foreigners’ personal data?
2. How to integrate conglomerate privacy policy into the Personal Data Act.
3. How to keep up with regulators’ pace regarding private data of international transmission memberships.

Strategy 4: Internal Operating Systems
1. How to capitalize on “referral bonuses” incurred from “dummy accounts.”
2. How to use returning members to the company’s best advantage.
3. How to deal when numerous relatives appear on bonus reports.
4. The secret to quickly conquering informing responsibility of the Data Protection Act.
5. Is there a quick method to abide with the statement made by the Fair Trade Commission?

Strategy 5: Specific Training Course designed in accordance with dealers’ business model
1. On-line, real-time courses allow dealers to easily learn about the Personal Data Act.
2. Dealers pass all assessments thanks to small incentives such as prizes.
3. Lawyers, through Online Service, provide solutions for problems big and small.

Strategy 6: How to stand clear when outsourced business partners are in trouble with the Personal Data Act
1. How to deal when IT leaks personal data.
2. How to detect problem areas when exchanging name lists with consulting companies.
3. How to prevent delivery procedures from breaking out.
4. How to protect members’ personal data in annual conventions.

Strategy 7: Careful inventory of personal data
1. Personally understand business model and procedure through one-on-one discussion.
2. Give inventory to experts, leave sales to sales. Prevent embarrassing mishaps!

Strategy 8: Lowering risk of on-line hacking
1. Design and manage an auto-purchasing system in order to avoid reputation damage caused by credit card fraud.
2. What is the key to eliminating on-line hackers?